In-house brand development
MY K is Myleene Klass’s line of baby clothes and wares. Squarely aimed at the millennials it’s designed with a mobile first approach with extra consideration for load times and bandwidth usage.
YEAR
2016-2019
ROLE RESPONSIBILITIES
Mentor the design team
Make sure brand guidelines were followed and understood fully
Art-direct photography
Innovate
Streamline workflow
Produce banners and landing pages for seasonal launches
Brand development
CREATIVE TEAM
Studio Manager (me)
Senior Digital Designer
Junior Designer
CRM Designer
2x Junior Designers
2x CRM Designers
In-house brand development
