IPAD APP & REWARDS​
My Mothercare is an exclusive club for customers that register for free, and are entitled to receive benefits, advice, promos and rewards before/after parenthood. The current customer journey to register with My Mothercare is too long and complicated – having to commit to register in-store only, or online through a unique URL sent via email.
YEAR
2016-2019
ROLE RESPONSIBILITIES
To design a new user interface for an iPad application that customers can use to register to My Mothercare in-store. The application will have to be user friendly for both store staff and customers that are willing to register on the iPad versus the website. The interface will be clear and simple to use, featuring large buttons, easy tap options and data fields/forms. If the adoption by store staff and customers find this helpful, and we get enough people registered in-store, then the new designs will roll out across the web also.
CREATIVE TEAM
1 Product owner
1 UX/UI Designer
2 Frontend developers
3 Backend developers
Downloadable UX project
