STORES OF THE FUTURE REDESIGN

Acting as Art Director I steered a 6 person team to produce Tesco concept ‘store of the future’ in Watford to much industry acclaim

YEAR

2013-2014

ROLE RESPONSIBILITIES

Art Direction

Design

Brand guideline creation

liaising with key partners

Photography direction

Presenting ideas to directors

Concept

Proposals

Copy sign-off

Pitching

CREATIVE TEAM

Design Director

Studio Manager

Art Director

6x Designers

Copywriter

2x Artworker

2x Junior Designers

2x CRM Designers

In-store shots from Watford Store