ONLINE FOOD RETAILER

Ocado was always looking for new and creative ways to show their latest products and service.

As the senior designer, I mentored the team both creatively and technically. Creating content designed to drive trade, raise the profile of the brand, and communicate its values.

From website banners and google ads to emails and printed discount code flyers, I help to develop a brand communication style that is still present today in everything Ocado does.

YEAR

2012

ROLE RESPONSIBILITIES

Role responsibilities
Mentor the design team

Make sure brand guidelines were followed and understood fully

Art-direct food and product photography

Innovate

Streamline workflow

CREATIVE TEAM

Brand Director

Comunications Director

Studio Manager

Senior Designer (me)

5x Middleweights

2x Juniors

2x Coders

2x Junior Designers

2x CRM Designers

BAU for the website, and CRM produced in Adobe CS
BAU FOR THE WEBSITE, AND CRM PRODUCED IN ADOBE CS
ART DIRECTION