Creative thinking. Seamless execution.

ABOUT ME

Creative

Art Direction

& Branding

I’m a multi-disciplinary designer with over a decade of experience crafting visual stories for digital and retail brands. From social media campaigns and motion graphics to UX, packaging, and branding — I create design that looks great and performs even better.

I’ve led creative teams and delivered projects for names like John Lewis, Mothercare, Tesco, and Ocado, bringing consistency, clarity, and energy to every brief.

MOTHERCARE

STUDIO MANAGER

I joined the digital team at Mothercare as the senior designer with an extensive amount of retail experience to draw upon. Taking charge of all the creative output I soon noticed other opportunities for improvement.

TESCO

ART DIRECTOR

I joined the Tesco Properties team to provide support for the complete redesign of how the Tesco shopping experience is now to how it will be across the portfolio for the next four years.

ocado

SENIOR DESIGNER

Fancying a new challenge I joined Ocado. I relished the opportunity to see if my retail design skills would translate from print to web. My transition from print designer to a web UX and email designer has been very fast, becoming an expert in the software used.

SOFTWARE

ADOBE CC / ADOBE ILLUSTRATOR / ADOBE PHOTOSHOP / ADOBE XD / ADOBE INDESIGN / ADOBE DREAMWEAVER / ADOBE PREMIER / ADOBE AFTER EFFECTS / SKETCH / JIRA / INVISION / MARVEL / CANVA

SKILLS

GRAPHIC DESIGN / TEAM MANAGEMENT / UX & UI DESIGN / RETAIL DESIGN / DIGITAL DESIGN / CRM DESIGN / ART DIRECTION / PITCHES / SOCIAL MEDIA / PACKAGING DESIGN / ILLUSTRATION / PHOTOGRAPHY

AI

 FOOOCUS 2.5.5 / CHAT GPT / ADOBE FIREFLY

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